In this inspiring conversation, Lori Mayberry, Executive Director of Get Out the Vote PAC, shares her unexpected journey from working behind the scenes as an operations manager to becoming the public face of a growing political organization. Lori explains how the passing of her business partner and the organization’s founder, Steve, pushed her into a leadership role that required her to learn fundraising, politics, communication, and organizational leadership along the way. She also discusses how her own experience as someone who once had many questions about politics shaped the way she communicates with voters. From voter outreach and education to fundraising and building recurring donor support, Lori explains how her organization uses targeted communication, texting, phone calls, and digital advertising to help people understand elections and participate in the voting process.
Lori also reflects on the organization’s grassroots beginnings, its growth, and the impact of strategic voter outreach and donor support. She shares lessons from her experience supporting races in Virginia, the importance of building relationships and coalitions, and the many ways people can contribute beyond making a financial donation. At the heart of the conversation is the idea of an empowered woman as someone who is willing to learn, grow, step outside what she already knows, and take on challenges even when they feel unfamiliar. Lori’s story is a powerful reminder that leadership and empowerment can come from being willing to dig in, learn something new, and grow into the role that life places in front of you.
Connect with Lori:
Website: www.gotv.vote
LinkedIn: Lori Mayberry
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