Ep 424: Visibility Isn’t Viral: How to Build Real Authority That Lasts Over Time with KJ Blattenbauer

Join us for an insightful conversation with KJ Blattenbauer, a powerhouse publicist with nearly 30 years of experience helping "underdogs" and bold brands secure the recognition they deserve. In this episode, KJ discusses how effective visibility is not about chasing a viral moment, but about establishing a consistent, recognizable position where the right people understand your expertise. She reveals that many entrepreneurs struggle with a lack of confidence that is actually rooted in confusion over their positioning; once that clarity is achieved, authority and opportunities naturally follow.

Discover how to build authority by leveraging your existing proof—such as awards and past results—and accessing "borrowed platforms" like podcasts and guest teaching. KJ emphasizes that women must proactively share their accolades to avoid doing a disservice to those who need their products or services. To help you get started, she shares valuable resources from Hearsay PR including "Headline Your Life" to find your brand story, a "Pitch Kit" for media outreach, and "PR Before Payroll" for building authority without a large budget. For those looking for a modern guide to building lasting authority, keep an eye out for KJ's upcoming book, Pitchworthy, arriving in January 2026.

Connect with KJ:
Website: www.hearsaypr.com
LinkedIn: Karen Jayne Blattenbauer
Instagram: @kjblattenbauer | @hearsaypr

Let’s keep the conversation going!
Website: www.martaspirk.com
Instagram: @martaspirk
Facebook: Marta Spirk

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Apply here: www.martaspirk.com/podcastguest 

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