Ep 428: How a Mom and FDA Attorney Turned a Personal Frustration into a Mission-Driven Kids’ Beverage Brand with Shelly Garg

Join me for an inspiring conversation with Shelly Garg, the founder of Wave Kids and a seasoned FDA attorney, as she shares her journey of creating the first kids' lifestyle and beverage brand focused on building better hydration habits. Shelly’s passion for children’s health shines through as she discusses her mission to provide a fun, trustworthy alternative to the sugary, artificial drinks that dominate the market. She offers profound insights into the "wave of change" she is spearheading, moving away from high-fructose corn syrup and hidden caffeine toward products that parents can feel good about and kids genuinely enjoy. Shelly explains how her background in food and drug law, combined with the raw reality of motherhood, fueled her desire to flip the traditional industry model on its head.

Explore how Shelly is bringing magic to hydration through innovative, temperature-activated color-changing cans and playful artwork created by children themselves. She outlines the challenges of scaling a small business while remaining committed to accessibility, ensuring that healthy options aren't restricted by a family's socioeconomic status. Listen in as she discusses the future of Wave Kids, including plans to expand into national retail and introduce organic, fruit-flavored waters with natural electrolytes. The episode concludes with a poignant reflection on empowerment, where Shelly emphasizes the importance of living in alignment with one's values and the transformative power of choosing a bigger "why" for the sake of the next generation.

Connect with Shelly:
Website: www.wave-kids.com
Instagram: @hellowavekids

Let’s keep the conversation going!
Website: www.martaspirk.com
Instagram: @martaspirk
Facebook: Marta Spirk

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