Ep 426: From Local Podcast to National Recognition: Scaling a Media Brand With Intention with Arica Netterville

Join us for an insightful conversation with Arica Netterville, a powerhouse entrepreneur and podcaster with 25 years of experience in business development and branding. In this episode, Arica discusses how building a successful brand is not about overnight fame, but about establishing a consistent community presence across over 30 platforms. She reveals that the path to growth is paved with challenges—from name-hijacking to social media hacks—but emphasizes that once you manifest clarity and resilience, explosive authority and opportunities naturally follow.

Discover how to build authority by leveraging your existing proof—such as Arica’s three-time award-winning podcast and her national ranking of 174 in the nation. Arica emphasizes that entrepreneurs must proactively "own their story" and share their accolades, even in the face of setbacks, to avoid doing a disservice to the community they serve. To help you get started, she shares her vision for the future of interactive media, including Podcast Live, a new initiative designed to bring high-energy, live-audience engagement to corporate and networking events. For those looking for a modern guide to scaling a business model from local to national, keep an eye out for Arica’s expansion across major cities like Chicago and New York, arriving throughout 2026. 

Connect with Arica:
Website: www.thedenverbusinessbeatpodcast.com
LinkedIn: Arica Netterville The Denver Business Beat Podcast
Instagram: @thedenverbusinessbeatpodcast

Let’s keep the conversation going!
Website: www.martaspirk.com
Instagram: @martaspirk
Facebook: Marta Spirk

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